Suntrust Bank, TN (diamondrocket.com) Tuesday, May 20, 2008 -
Keep your pitch short, succinct and newsworthy. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy.
Accept the fact that no matter how important your chairperson or board thinks
a particular story is, it must stand on its own merits-being newsworthy to the
audience the station serves-and that decision rests with the news director.
Many of these developments are newsworthy enough to inform the media. Convince the journalists that you are an expert in your field or your story is newsworthy. Combine your corrective message withanother newsworthy announcement of a new product,service or employee, which may lend credibility by notgiving too much emphasis to the correction.
If your press release is "me" centered and doesn`t promise benefits to the audience, scrap it and start over.While there are no guarantees that your story will run, there are several things you can do to help it along:* Make it newsworthy. Make sure the audience is your target market.Carefully target relationships with media sources.Write newsworthy press releases and distribute to your special contacts.The more proactive you can be, the better off your business will be.Denise O`Berry helps small business owners take action to grow their business. If you win an award or obtained a certification or any other newsworthy accomplishment, let others know. You wouldnt read the paper or your favorite
magazine if the content were not newsworthy, right Same goes for an
ad.
I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event. Just make sure its newsworthy, not just an advertisement. Newsworthy information, not sales copy25.
As most PR firms are aware, they range from news- letters, press releases and radio and newspaper interviews to newsworthy surveys, sports sponsorships, op-eds and many, many more. If they see you enough and match you with a newsworthy press release, then your chances of getting a press release in print increases. It is newsworthy, and of course the exception to the rule.
You
slowly build the image of your company or product, and establish yourself as
an expert in your field, as someone whom the media seeks out, as someone
who is presented to the general public as newsworthy. Just be sure it is newsworthy, and don`t overuse it.
* If you can`t figure out why your company might be newsworthy, ask your friends what they find interesting about your company.
Fortunately, there are many communications tactics to choose from: newsworthy announcements, letters-to-the-editor, news releases, radio and newspaper interviews, brochures, speeches and on and on. will send your newsworthy press release to over 100 top news sites, hundreds more radio, television and newspaper reporters, and tons of journalists who have signed up to receive them. The above example is full of hype but whats the product An accountancy service A stationers An abattoir
Other company activities could be newsworthy.
When youre seeking newsworthy stories, dont forget one of your best assets your personnel. Generate Press Releases:Press releases are for announcing newsworthy information to the media only.
A word of caution: combine your corrective message withanother newsworthy announcement of a new product,service or employee, which may lend credibility by notoveremphasizing the correction. It tells the editor, at a glance, if your story is newsworthy or not.
MINE PRESS RELEASES FOR NICHE-RELATED INFORMATION
Press releases come out every day that may contain newsworthy content you can post on your site. The time to make a business announcement is when you have something topical and newsworthy to say (but remember: what you consider topical might not be of interest to the wider world or to journalists). Realize that editors are interested in timely newsworthy information; industry trends, statistics, new technology or product information. I`ll Alert The MediaBy Harry HooverThere is something newsworthy happening at your organization right now.
As they will tell you, you have a
broad choice of tactics such as newsletters, radio and
newspaper interviews, newsworthy special events,
brochures, speeches and scores of others. Releases should be used to announce news, and they should only be sent when something truly newsworthy is happening at your company. You may also feel confused by what transpires at these meetings until you become more familiar with the agendas, personalities and practices of each individual group.You will learn "on the job" how to identify which issues are important and what their technical terms mean in plain English.However, your editor(s) are probably going to expect you to immediately understand much more than you do.To keep your bosses happy and make your job more interesting, do not be afraid to ask questions at these meetings.Once you establish contacts within each group, you will probably find it beneficial to take the time to call them before the meetings to find out what is on the agenda and/or which issues they feel will be "newsworthy."It`s not a bad idea to stick around after the meetings (deadlines permitting) and talk to the officials to clarify anything you did not understand and/or talk to the audience members to get their comments on the meeting.Remember it`s better to have too much information than not enough.3 - If you pursue a career as a public relations writer, you may be initially surprised by the lack of media response generated by your press releases.It can be difficult to attract attention to your cause or company`s announcement.When you`re starting out in PR. (However, newsworthy events may happen more often than you realize ? see the Resource Box below for ideas.)In keeping with the news format, eliminate any superfluous language or outrageous claims (don?t describe yourself or your products as ?wonderful,? ?amazing? or ?unbelievable?).
Create a newsworthy event.
You could also write about a personal experience or a hobby you pursue (if it is newsworthy). They must be short! They must be newsworthy! Don`t pitch your book; offer some skills and how-to`s.
The tactics range from newsworthy surveys, all kinds of speeches and letters-to-the-editor to press releases, brochures, radio and newspaper interviews and just about everything in between. Write a press release about something newsworthy and tie it in with your blog topic. Have an event that is newsworthy and gather clippings for yourscrapbook and poster board.
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