Snow Shoe, PA (diamondrocket.com) Sunday, April 26, 2009 -
(However, newsworthy events may happen more often than you realize ? see the Resource Box below for ideas.)In keeping with the news format, eliminate any superfluous language or outrageous claims (don?t describe yourself or your products as ?wonderful,? ?amazing? or ?unbelievable?). As they will tell you, you have a
broad choice of tactics such as newsletters, radio and
newspaper interviews, newsworthy special events,
brochures, speeches and scores of others.
It may be that combining your corrective message with another newsworthy announcement of a new product, service or employee will lend more credibility by not overemphasizing the correction. Your pages might something with a current events or newsworthy or hard news angle. Realize that editors are interested in timely newsworthy information; industry trends, statistics, new technology or product information. In many cases, a newsworthy story can be developed with some creativity.
Generate Press Releases:Press releases are for announcing newsworthy information to the media only. They must be short! They must be newsworthy! Don`t pitch your book; offer some skills and how-to`s. Have an event that is newsworthy and gather clippings for yourscrapbook and poster board.
So, what would be considered newsworthy For starters, perhaps youre launching a new product or service Or opening a new branch Or youre launching a spin-off venture from scratch Whatever it is, it should be presented as offering something reasonably new
Just be sure it is newsworthy, and don`t overuse it.
You may find that combining your corrective message
with another newsworthy announcement of a new product,
service or employee will lend credibility by not overempha-
sizing the correction. If you win an award or obtained a certification or any other newsworthy accomplishment, let others know.
Think about upcoming programs and services
that you are launching and find a way to create
a newsworthy Press Release about it. As most PR firms are aware, they range from news- letters, press releases and radio and newspaper interviews to newsworthy surveys, sports sponsorships, op-eds and many, many more. Sometimes no matter how well your write a release and/or how important - exciting - "newsworthy" - the information is, you will not get the attention of the media until they get to know you...You have to "break into" your targeted markets by establishing contacts and developing relationships with editors/producers/reporters etc...DO NOT give up too quickly.
But tips make a nice outlet for important stories, even those that lack an immediate newsworthy element.
MINE PRESS RELEASES FOR NICHE-RELATED INFORMATION
Press releases come out every day that may contain newsworthy content you can post on your site.
Whenever, you do something with your online business, which you
think is newsworthy you should write a press release and send it
off.
Fortunately, there are many communications tactics to choose from: newsworthy announcements, letters-to-the-editor, news releases, radio and newspaper interviews, brochures, speeches and on and on.
The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business. Just make sure its newsworthy, not just an advertisement. Make sure the audience is your target market.Carefully target relationships with media sources.Write newsworthy press releases and distribute to your special contacts.The more proactive you can be, the better off your business will be.Denise O`Berry helps small business owners take action to grow their business. Are You Newsworthy
By Harry Hoover
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event. The time to make a business announcement is when you have something topical and newsworthy to say (but remember: what you consider topical might not be of interest to the wider world or to journalists).
If your press release is "me" centered and doesn`t promise benefits to the audience, scrap it and start over.While there are no guarantees that your story will run, there are several things you can do to help it along:* Make it newsworthy. will send your newsworthy press release to over 100 top news sites, hundreds more radio, television and newspaper reporters, and tons of journalists who have signed up to receive them.
Heres a good idea -- combine your fixit message withanother newsworthy announcement or include it in adifferent presentation -- thus lending credibility bydownplaying the fact that youre correcting something. com) to see whether prospective bidders appear in any newsworthy articles.
Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention. I also explain the concept of newsworthy to them. Celebrating a milestone such as a ten-year anniversary, one-millionth sale, or appointing a new CEO is newsworthy. Book signings provide an eventthat is newsworthy.
So how do you convince reporters and editors to sit up and take notice of your companys news Write a press release thats newsworthy, factual, topical, and then send it to the right people.
But be sure to only plant press releases that are truly newsworthy, and thus likely to get press attention. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Convince the journalists that you are an expert in your field or your story is newsworthy. We convinced the Today Show to do a live five minute segment on a new energy-saving device for the home.3 - Products Are Newsworthy When They Are Evolutionary or RevolutionaryOn Sunday, May 29, 1994, we generated a story in the Business Section of the New York Times on a new kind of paper that changed color upon the touch of the hand. Be appropriate. This means two things, actually. First,don?t force a fit where none exists. If the world is focused on,say, a manned mission to Mars, your carpet cleaning businessprobably has nothing much that it can do to tie-in. There has tobe some legitimate connection, or else you?ll be laughed out ofthe newsroom (on the other hand, if it?s proved that the germsbehind some fast-spreading respiratory illness can live incarpeting, you?re just the person to talk to the press about howto kill germs hiding in carpets). The second measure of what?sappropriate is common sense and decency. Jumping on a tragedywith a hype-filled press release is just plain ghoulish. In theaftermath of something truly awful, go to the press only if youhave something unique, helpful, non-promotional and newsworthy tooffer.3.
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